VISHAL K.
SENIOR VISUAL DESIGNER & ART DIRECTOR
I turn ideas into distinctive visual systems across brand identity, campaigns, social, print and digital.
Over four years, I’ve led creative work across industries, from concept and visual direction to final execution.
Brand Identities
Sarson
Taste of Tradition
Sarson is a contemporary North Indian dining brand for Park Plaza Chandigarh Zirakpur, built from the ground up to capture the warmth of Punjabi dining.
View case studySarson / Brand Identity / Art Direction / Typography / Menu
Design / Social Content
Bloom & Body
Botanical care, made beautiful.
A skincare identity shaped around botanical ingredients, everyday rituals and soft, sensory self-care. I developed the visual language across identity, packaging and social content to make the brand feel natural, modern and approachable.
View case studyBloom & Body Co. / Brand Identity / Art Direction /
Packaging / Social Content
Luxury Fire Island Homes
A refined real estate identity presenting distinctive homes through an elevated coastal visual language, spanning typography, brochures, digital presentations and marketing collateral.
View case studyLuxury Fire Island Homes / Brand Identity / Art Direction /
Typography / Property Brochure / Digital Presentation /
Print Collateral
Campaigns
Péndulo
Product & Brand Campaigns
Campaigns translating
Péndulo’s tasting journeys &
seasonal moments into one
visual language.
Menus, events and social
content balancing culinary
detail with theatre and
discovery.
Raffeta USA
Product & Brand Campaigns
Product benefits translated into
premium content across social,
e-commerce and digital.
Everyday rituals shaped into
clear visual stories across
every digital touchpoint.
Visual Exploration
Party and event posters designed to build anticipation, establish the mood and turn every
announcement into an experience people want to attend, share and remember.
YouTube thumbnails designed to win the click, carry the hook at a glance
and hold one consistent visual voice across an entire channel.
Reel thumbnails designed to stop the scroll, establish the story instantly
and create a clear visual identity across fast-moving short-form content.
The Logofolio
A selection of logos designed to be distinctive, versatile and recognisable
across different sizes and applications.
Image compositing
Raw images transformed into purposeful visual compositions through
retouching, compositing and art direction.
Print & Collateral
Brochures, menus and printed materials designed to carry each brand’s
visual language into physical experiences.
A considered brochure designed to
present luxury residences through refined
typography, elevated imagery and a clear,
persuasive property narrative.
About
I’m a Senior Visual Designer and Art Director with four years of experience turning
ambiguous briefs into clear, distinctive visual systems.
My work spans brand identities, campaigns, social and YouTube content, presentations,
motion, video editing, print and digital experiences. I define how typography, imagery,
composition and movement work together, then carry that visual logic consistently
across every touchpoint.
I’ve led designers and collaborated with brand, marketing and production teams across
hospitality, F&B, beauty, fashion, real estate, education and lifestyle. I’m drawn to work
where design must clarify an idea, earn attention and remain coherent as it grows.
I’m open to senior visual design and art direction opportunities.
Experience
Creative Head · Studio Kriv
2025 - Present
Associate Creative Director · Xanadu Brands
2024 - 2025
Head of Art/Senior Graphic Designer · Perfect Pixel Pro
2023 - 2024
Graphic Designer · Creatore
2022 - 2023
Areas of expertise
Brand Identity
Art Direction
Campaign Development
Visual Systems
Social & Content Design
YouTube Thumbnails
Video Editing & Motion
Video Intros & Outros
Pitch & Presentation Design
Digital Experiences
Print & Editorial
Designed and built by Vishal K.
Social Media
Social content designed to give brands a consistent voice and recognisable visual language, while turning everyday posts, launches,
offers and cultural moments into communication people want to stop, engage with and remember.
I created a social media content system for
Pizza Near Me, combining bold typography,
saturated food imagery and playful graphics
to give the brand a distinctive, high-energy
presence.
The work covered product stories, offers
and campaign-led content designed to
make every slice instantly recognisable
across social platforms.
I created a social media content system for
Burger Bae, combining bold food visuals,
expressive typography and a fast-moving
visual language to make the feed feel as
energetic as the brand.
The work covered product stories,
promotional content, match-day moments
and award-led communication across
social platforms.
Bloom & Body Co.
I created a social content system for
Bloom & Body Co., combining sunlit
lifestyle imagery, clean typography and
product-led storytelling to build a fresh,
recognisable presence.
The work covered skincare education,
product benefits and campaign content
designed to make every message clear,
engaging and visually consistent.
I created a launch-focused social
media system for Baddie Got Style,
combining fashion-led imagery,
expressive typography and bold
compositions to build a confident,
youth-driven identity.