Péndulo is an experience-led fine-dining
restaurant built around tasting journeys,
cocktails and seasonal moments.
I developed campaign directions that translated
these experiences into a consistent visual language
across menus, events and social content.
Péndulo had built its dining experience around curated
journeys shaped by Indian and Mexican influences.
The new à la carte menu offered guests greater freedom,
whether visiting for one plate, cocktails or an entire evening.
Challenge
Insight
My challenge was to introduce this new format without making it
feel like a simplified version of the original experience.
À la carte needed to represent greater freedom while preserving
Péndulo’s storytelling, craft and sense of discovery.
Movement already existed at the heart of Péndulo, between India
and Mexico, familiar and unexpected, food and cocktails, curated
journeys and personal choice.
This constant movement became the foundation of the campaign.
Campaign idea
The Péndulo Swing
The idea represented Péndulo finding a new rhythm—one where every dish could tell its
own story and every guest could shape a different experience.
Rollout strategy
- INTRODUCETHE SWING
- UNFOLDTHE MENU
- REVEAL THEHOUSE ICONS
- LAUNCH THEEXPERIENCE
- KEEP THERHYTHM MOVING
Introducing the swing
The menu unfolds
Post-launch content
I extended the campaign through a 30-day story plan featuring flavour polls, plating footage, House
Icon spotlights, cocktails, chef preparation, guest reactions, ingredient close-ups and live ambience.
My role
I developed the campaign idea, launch strategy, content
architecture, creative direction and rollout copy for The Péndulo
Swing. Working within the existing identity, I translated the menu
launch across carousels, reels, film and ongoing social content.
Result
The result was not a single menu announcement, but a
complete campaign platform that gave Péndulo’s à la carte
launch its own story, structure and recognisable language.